©
2023
Making developer tools that developers actually love.
Codecraft wanted to stand out in the crowded DevOps space. We gave them a brand that developers trust and admire.
The developer tools market is notoriously hard to crack. Engineers are skeptical of marketing and allergic to fluff. Codecraft needed a brand that earned respect through clarity and consistency. We developed a visual system inspired by terminal aesthetics and technical diagrams, creating a design language that feels native to developers while remaining approachable for technical decision-makers.
Services
Making developer tools that developers actually love.
Codecraft wanted to stand out in the crowded DevOps space. We gave them a brand that developers trust and admire.
The developer tools market is notoriously hard to crack. Engineers are skeptical of marketing and allergic to fluff. Codecraft needed a brand that earned respect through clarity and consistency. We developed a visual system inspired by terminal aesthetics and technical diagrams, creating a design language that feels native to developers while remaining approachable for technical decision-makers.
Services
Date
Nov 2023
Date
Nov 2023
Date
Nov 2023
Client
Codecraft
Client
Codecraft
Client
Codecraft
Industry
Developer Tools
Industry
Developer Tools
Industry
Developer Tools
Timeline
10 Months
Timeline
10 Months
Timeline
10 Months
By the numbers
x
Developer tool adoption rate
x
Developer tool adoption rate
x
Developer tool adoption rate
%
Technical documentation engagement
%
Technical documentation engagement
%
Technical documentation engagement
Min
Reduction in setup time
Min
Reduction in setup time
Min
Reduction in setup time

Designing for developers isn’t easy, but they really nailed it. The brand feels technical without being cold—and our docs site is now something we’re actually proud to show off.
Mike Hawke
Lead Designer
Codecraft

Designing for developers isn’t easy, but they really nailed it. The brand feels technical without being cold—and our docs site is now something we’re actually proud to show off.
Mike Hawke
Lead Designer
Codecraft

Designing for developers isn’t easy, but they really nailed it. The brand feels technical without being cold—and our docs site is now something we’re actually proud to show off.
Mike Hawke
Lead Designer
Codecraft
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