©
2021
Energizing Lightspeed's next chapter in payments.
Lightspeed needed a brand refresh that signaled innovation while maintaining the trust they'd earned over a decade.
After ten years of steady growth, Lightspeed's brand was showing its age in a rapidly evolving payments landscape. Rather than a complete overhaul, we orchestrated a strategic evolution that honored their equity while injecting fresh energy. The refined identity system adapts seamlessly from payment terminals to billboard campaigns, proving that sometimes the best rebrands are the ones customers barely notice—they just feel better.
Services
Energizing Lightspeed's next chapter in payments.
Lightspeed needed a brand refresh that signaled innovation while maintaining the trust they'd earned over a decade.
After ten years of steady growth, Lightspeed's brand was showing its age in a rapidly evolving payments landscape. Rather than a complete overhaul, we orchestrated a strategic evolution that honored their equity while injecting fresh energy. The refined identity system adapts seamlessly from payment terminals to billboard campaigns, proving that sometimes the best rebrands are the ones customers barely notice—they just feel better.
Services
Date
Jul 2021
Date
Jul 2021
Date
Jul 2021
Client
Lightspeed
Client
Lightspeed
Client
Lightspeed
Industry
FinTech / Payments
Industry
FinTech / Payments
Industry
FinTech / Payments
Timeline
8 Months
Timeline
8 Months
Timeline
8 Months
By the numbers
years
Brand equity preserved during refresh
years
Brand equity preserved during refresh
years
Brand equity preserved during refresh
%
Payment processing growth
%
Payment processing growth
%
Payment processing growth
sec
Transaction speed improvement
sec
Transaction speed improvement
sec
Transaction speed improvement
After a decade in payments, we needed evolution, not revolution. Mugen struck the perfect balance—modernizing our brand while preserving the trust we'd built. Our merchants barely noticed the change, but our new customer acquisition doubled. That's the mark of brilliant design.
Jennifer Walsh
VP of marketing
Lightspeed
After a decade in payments, we needed evolution, not revolution. Mugen struck the perfect balance—modernizing our brand while preserving the trust we'd built. Our merchants barely noticed the change, but our new customer acquisition doubled. That's the mark of brilliant design.
Jennifer Walsh
VP of marketing
Lightspeed
After a decade in payments, we needed evolution, not revolution. Mugen struck the perfect balance—modernizing our brand while preserving the trust we'd built. Our merchants barely noticed the change, but our new customer acquisition doubled. That's the mark of brilliant design.
Jennifer Walsh
VP of marketing
Lightspeed
Latest projects